Under the direction of Snap Inc. within the Snap Lens Academy, we were tasked with leveraging Augmented Reality to build unique experiences to promote greater social consciousness and help shape a more positive future. With our chosen topic of Inclusive Identity, we used Custom Location-Based AR to build a lens focused on the Stonewall Inn National Monument and the 1969 Stonewall Riots. This was done to center and uplift our target audience: transgender women of color who face marginalization and erasure to this day.
Yestin Arvin Gochuico
Angel Tolentino
Saumya Tripathi
Technical Artist
Visual Designer
Augmented Reality
3D Modeling
VFX Design
UI/UX Design
Lens Studio
Blender
Figma
Jul. to Aug. 2024
4 Weeks
Inclusive Identity is a wide-ranging topic, so we decided to focus our attention on LGBTQ+ Rights. We turned to its origins, the Stonewall Inn, where narratives around the monumental 1969 Stonewall Riots are misinformed. It was started primarily by queer and trans people of color who attended the bar. But, with anti-LGBTQ+ hate still prevalent to this day, their contributions were erased. In a higher view, we wanted to highlight transgender women of color, who face higher rates of violence and sometimes don’t even have support from those within the community.
We set out to create a project for a custom location-based AR lens with an immersive world lens that showcases the evolution of Pride overlayed on the facade of the Stonewall Inn. Our lens was designed to highlight the history of trans women of color through a stark comparison of the history of Stonewall Inn to how Pride is today and highlighting stories of people who contributed to that past.